3 October 2016

Meet Adam


It’s the first thing you put on every morning and the last thing you take off

It’s the first thing you put on every morning and the last thing you take off. Exactly. We’re talking about your underwear. Underwear is underappreciated. While the right pair of undies can make your day. That’s why our designs are made to fit your character and our fits are cut for your comfort. Because it’s what’s on the inside that counts. We understand. We are A-dam Underwear.

It's what's on the inside that counts

In order to explain a little bit about ourselves and the greatness of our boxers, we decided to produce a brand movie. The film tells the story of Adam; a man who’s devoted his life to producing the greatest pairs of underwear ever known to man. He lives in a tiny caravan in the middle of Amsterdam and drives an electric car to work – where he selects only the finest organic cotton. We’ve also included a scene which gives an insight in how we create our designs – like all great art a painful process. Mostly because our director told us we had to use real paintball guns. Which was weird. After that, we wrecked a car with a shovel. It was fun. Check it out.