Buongiorno

Meet A-dam


It's the first thing you put on every morning and the last thing you take off.

Exactly. We're talking about your underwear. Underwear is underappreciated. While the right pair of undies can make your day. That's why our designs are made to fit your character and our fits are cut for your comfort. Because it's what's on the inside that counts. We understand. We're A-dam Underwear.

Our boxers

Doing things differently


We design original boxer briefs and shorts for men with character.

We are a different boxer brand. We use GOTS certified organic cotton only. Which means it’s grown without pesticides or chemicals within 50 miles of the factory, for instance. In this factory, our boxers are made by hand – by happy people with fair wages and normal working hours. As logical as that may sound, we are however a rare exception in our branch.

Hey hello

Meet the team


We can best be described as the world’s freshest boxer brand.

A-dam Underwear was founded in 2014 by five friends from Amsterdam. Five guys with different talents. Different views. Different tastes. Each with his particular field of expertise. Production. Packaging. Sales. Marketing. Lunch. And so on. This is how we keep each other engaged (hostage) in a perpetual process of all-encompassing improvement.

Steven van Heyningen
Sales & Production
Steven Borghouts
Marketing & Communication
Nicky-bob van Beijnen
Creative & Design
Job Leusink
Legal & CFO
Bram van Leeuwen
Creative & Strategy

Our stuff

Made by hand


We simply strive to produce the best quality boxers one can find.

This is why all of our boxers are made by hand - with utmost attention to detail. We use the highest quality GOTS certified organic cotton, mixed with 5% elastane; a super soft yet strong and stretchy fabric. We've sewn in the strongest elastic waistband we could find. And we’ve removed anything potentially itchy. No labels. We've even concealed the waistband stitching.